“On behalf of us both - it has been a pleasure, thank you again for all of your patience and efforts, we are very happy with the results which are just what we had in mind when we first got in touch.” Damien Hoare, Director of Oliver Hoare Limited

We began with a brand audit and competitor analysis to understand their history and current position. The brand strategy workshop asked big questions, helping to craft a narrative and clarify their vision. The workshop helped to answer how radical the new brand should be, whilst preserving their trusted reputation built over the years.

The brand identity needed to balance tradition with modernity. We chose an elegant typeface to showcase their legacy, and developed their maroon into a vibrant red to create a timeless, yet contemporary aesthetic. The minimalist layouts allow the brand name to take centre stage and the artworks to sing. The subtle touches of full colour add warmth and sophistication and build brand recognition.

We introduced an acronym to connect back to their name and help the identity translate across small formats like book spines and social media. The refreshed Oliver Hoare Limited brand now communicates their repositioning to focus on rare and diverse works of art, while respecting the history and values established by its late founder, Oliver Hoare. The result is a visual identity that is both classic and modern, retaining familiarity with current clients and attracting new audiences.